- Music promos are like advertisements for the artist and song
- Camera work, editing, miss en scene and sound are important
- Has a storyline/narrative
- Editing and shots are cut to the beat
- Camera shots are varied
Narrative terminology:
- Linear - Chronological order
- Non-Linear - Flashbacks, ellipsis, montage and flash forward e.g Coldplay 'The Scientist'
- Closed (a result or conclusion) or open ended ending (own interpretation or cliff hanger)
- Circular (narrative ends where it began)
- Singular stranded (one storyline) and multi-stranded (multiple storylines)
Synaesthesia:
- 'A condition in which one type of stimulation evokes the sensation of another, as then the hearing or a sound produces the visualisation of colour'
- e.g. music creates emotion and the song can cause recollection of memories
E.g. The sound of waves can stimulate the brain to visualise the colour blue
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