MTV was established in 1981 and grew rapidly in the U.S. The potential of medium of music videos was quickly realised by artists and the first music video to be played on MTV was The Buggies - 'Video Killed the Radio Star'. In the beginning, MTV ignored black rap videos as it was a white dominant institution and ignored any videos with threatening content (such as gangster rap videos). They also stayed away from small budget videos. Music videos and promos became the new mean to propel an artist to mega stardom. In 1984 it was established as a key music channel and had its own Oscars for music videos. In 1985, American television network VH1 was founded and MTV Europe in 1987. It now had a greater diversity in music genres however as time went on it became more lifestyle orientated and became less of a music channel and more of a general entertainment channel (showed more TV shows).
The Timeline
1960
The Beatles - 'A hard days night' 1964
Bob Dylan - Subterranean Homesick Blues 1965
The Monkees - A little bit me, a little bit you 1967
The Beatles - Strawberry Fields forever 1968
1970s
Queen - Bohemian Rhapsody 1975
1980s
Duran Duran - Rio 1983
Michael Jackson - Thriller 1983
Madonna - Like a Prayer 1989
1990s
Weezer - Buddy Holly 1994
Jamir Roquai - Virtual Insanity 1996
Britney Spears - Baby One more time 1998
2000s
Beyonce - Single Ladies 2008
Miley Cyrus - Wrecking Ball 2014
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