Elle Abrahams A2: Artist/Track Chosen

The name of the artist we have chosen is Natalie Lungley who is an unsigned artist and the song which we have chosen to create a promotional music video for is 'Gems':

Biography of Natalie Lungley

Natalie Lungley grew up in South London
She developed a passion for photography wanted to capture the magic she found in nature
She always had a passion for music, listening from artists from Fiona Apple to Deftones
Her singer/songwriter and producer brother Matt discovered her talent after hearing her singing in her bedroom
Natalie and Matt have started writing and arranging together and have now had over 6 million views so far with a worldwide fan base with their covers and unique original songs
The Seattle grunge scene led by Nirvana was a major influence on her formative years, as well as bands like The Smashing Pumpkins and Pixies
She is currently working on an unreleased debut album and she also co-wrote 'Broken You' one of the songs on the new James Walsh album

Why we chose Natalie Lungley and the track 'Gems'

Lana Del Rey's 'Summertime Sadness'

Our group is extremely interested in the artist Lana Del Rey and came across Natalie Lungley by looking at YouTube videos of unsigned artists covering Lana Del Rey songs. Natalie has posted videos on her YouTube channel covering songs such as 'Born To Die' and 'Videogames' and we liked the similarity to the melancholic and haunting voice which Lana Del Rey possesses. Our group was inspired by the video 'Summertime Sadness' by Lana Del Rey and after listening to some of Natalie Lungley's original songs, we could imagine an original and unique music video for her song 'Gems' created by us with twists of Lana Del Rey's homemade video style. The strong filters and colour patches such as in the video 'Summertime Sadness' are inspiring to us and suit the dark and haunting style of Natalie Lungley's original songs.

Musical Genre, Artist Image and Audience

The music genre which Natalie Lungley belongs to is indie however her music sounds much darker and melancholic than most popular music. The rhythm is very much the same during the track 'Gems' however you can hear the changes in her voice while she sings and the tone of the music is very serious and pensive. The lyrics could reflect an abusive relationship with the line, 'The blood dries in your hair, we were all so unaware', and the line, 'No they don't want you, beware the ones with poisoned minds' could equally represent a man or woman who was not really loved by their abusive partners. The image which Natalie Lungley presents greatly reflects the introspective and somber tone of her music with all of her videos being in black and white, while the EP she released has album art of her name in a typography which is floral and reflects nature and the green underlining of her name reflects this also. This relates to her interest in photography and capturing the beauty in nature mentioned in her biography above. The audience for Natalie Lungley's music spans from mid-teens to thirty years old and can be attractive to both males and females due to the lyrics being interpretational and the sound being very unique and not placable in a niche category.