Music is categorised into genres based on their sound, lyrics, music-beat and their image
Artists can be defined by one genre or my many which creates 'sub-genres' e.g. Alternative Rock
Three popular genres of music are Rock, Pop and Hip-hop
Rock conventions:
Mostly use performance shots or sometimes videos can use disjuncture
Themes of instruments used include electric guitars/drums which make strong/loud sound
Their lyrics tend to be meaningful however are based on modern concepts
Dark lighting/colours/clothing are commonly used which represents the tone, mood, atmosphere and content of the artists music and the colour red or religious imagery is commonly used
An example of a rock music video which follows conventions is: Nirvana - 'Heart-Shaped Box'
Pop conventions:
Music videos range from performance, amplification, illustration and disjuncture
Quirky outfits or the latest fashions are worn as well as bright and eye-catching colours
Videos are commonly choreographed, especially those of boy bands and girl bands
Locations can also range widely but are commonly urban
An example of a pop music video is: Ariana Grande - 'Problem'
Hip-hop conventions:
Mostly use performance, amplification or illustration in videos
Videos show wealth by promoting cars, fashion and objectifying women
Darker lighting is common is some videos which are about darker themes however Hip-hop videos about aspiration are commonly filmed on beaches or mansions and places of wealth
An example of a Hip-hop music video is: Jay-Z - 'Dirt off your shoulder'
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