Music Artist Magazine Adverts

Conventions of Music Artist Magazine advert:

• Artists name is very large and dominant which is important as it catches attention of audience and current fans
• The album name is also prominent but stands out less than the artists name
• A clear image of the artist to attract an audience who may have seen an interview or past albums of the artist and then wants their new album
• The is synergy between the new album and the advert e.g. typography/colours/artists pose or stance which means that fans of the artist can recognise the album in shops easily if they have seen an advert in a magazine
• Website of the artist so the audience can find out more about them and previous albums released/tour dates etc
• The release date of the new album or single so that the target audience can buy it on the day of release (possibly setting records for the artist such as 'biggest number of singles sold on day of release')
• Any singles previously released are advertised on the advert for the album so that it encourages an audience to buy the album if they liked one of the singles
• Other websites of the record label company and places the album or single can be bought or pre-ordered
• The record label logo is usually in a corner so that the audience can recognise the artist is signed to a good and successful company

The first image above shows a Music Magazine Advert of Olly Murs' album 'Right Place Right Time' compared to the second image of a Film Magazine Advert of the movie 'Bad Neighbours'. One of the big differences between the two adverts is that the music advert has the artists name very dominantly at the top of the advert, because an audience buys music for the artist, whereas the albums name is smaller. However the movie advert has the name of the film as the largest writing on the advert and the actors in the film in smaller writing above it. This is because the advert is selling the film and not the actors however the producers know that some people will go to watch a film because their favourite actor is in it so the names are still an important inclusion. Both adverts include when the product is going to be released as this is very important so that the audience can buy the product as soon as possible to create records and figures for the companies and it also creates buzz and excitement leading up to the product release. Both products use synergy with the typography and colours so that all the advertisements and products are recognisable to the audience.

Olly Murs 'Right Place Right Time Album' and Bad Neighbours DVD case and disc:

Both adverts use a similar technique to attract an audience. The Olly Murs advert uses examples of singles to attract buyers who like one or two songs he has brought out and then are persuaded to buy his whole album because of this. The 'Bad Neighbours' advert uses a star rating and quotes from critics to attract an audience and let the audience know that it is a great film to go and watch. In a similar way to the Olly Murs advert naming singles which suggests the albums musical tone or themes, the movie advert also has a catchline saying "The Battle For The Street Begins" which gives the audience an idea of the films plot and intrigues the audience.