Music Video Vox Pop & Analysis

1. What basic qualities do you enjoy in a music video?

• Becky Boyfield - "I enjoy narrative and performance"
• Jessica Shea - "Seeing what stories they come up with"
• Mrs Conley - "I like to see a lot of performance, particularly if it's flamboyant"
• Georgina Stevens - "It has to be really good recording with proper equipment, so you get a clear image"
• Callum Thompson - "If it's entertaining and keeps me wanting to watch it"
• Miss Yemc - "Something a bit different...something that I've not seen before...interesting story, interesting visuals"
• Kuziva Mutisi - "Something that grabs my attention and is memorable"
• Aaron Bailey - "Something that's eye catching and keeps your attention all the way through" 

From the responses to question one it is clear that most people want a music video which is going to keep them entertained and is eye catching. A common answer was also that narrative is an important factor which would contribute to how entertaining the video is while the quality and how clear the shots are is also very important. To achieve this my music video will have aspects of both narrative and performance and also have very interesting visuals while also making sure the shots are still of a high quality.

2. What style of music video do you like, narrative or performance?

• Becky Boyfield - "Both"
• Jessica Shea - "I like both but I think I prefer narrative"
• Mrs Conley - "Performance, I don't like it when they have a film in the front with all the talking. I can't stand anything with cartoons in"
• Georgina Stevens - "Narrative because I think you can get more into a music video when it's telling a story"
• Callum Thompson - "Narrative"
• Miss Yemc - "Narrative but possibly a mixture of both. A purely performance one wouldn't interest me"
• Kuziva Mutisi - "Performance"
• Aaron Bailey - "Narrative

The most common answer to this question was narrative however many people also responded that having both narrative and performance in a music video is very effective. Although two people preferred only performance based videos, the conclusion can be drawn that a music video with both performance and narrative caters to everyones taste and can be very effective.

3. When you think of the indie genre, what comes to mind?

• Becky Boyfield - "Acoustic guitars and a country side, homely location"
• Jessica Shea - "Quite laid back and relaxing"
• Mrs Conley - "The Stone Roses"
• Georgina Stevens - "Small scale bands, so things like 'The Little Comets' and 'The Foals' that progress into a more mainstream style"
• Callum Thompson - "Alternative rock and stuff people don't normally listen to"
• Miss Yemc - "Something a bit different, so an interesting visual style, something memorable, something that I've not seen before"
• Kuziva Mutisi - "A lot of guitars, very bright and creative"
• Aaron Bailey - "More casual than most genres, lots of guitars"

From the responses to question three it is clear that people believe the indie genre is very unique and different compared to other niche genres. Many answers were that indie is a humble genre in which the artists have a link to their upbringing or past while also being relatable and accessible to a range of people, indicated by words such as 'homely location', 'small scale bands' and 'laid back and relaxing'. Acoustic instruments were also a favourable answer, particularly guitars. It is clear from the range of answers that the indie genre means something different to different people as there are so many sub-genres and hybrid genres within it. To use this information in my music video I will use a variation of aspects from the different answers to touch on different forms of the indie genre.

4. How do you usually discover your music, print or web?

• Becky Boyfield - "The web, on YouTube"
• Jessica Shea - "Usually on the web, so on Youtube"
• Mrs Conley - "Never print...there's a really good website called 'Bandcamp where you can explore new music videos and artists and music festivals"
• Georgina Stevens - "Mostly the web"
• Callum Thompson - "Online"
• Miss Yemc - "Definitely the web"
• Kuziva Mutisi - "Web"
• Aaron Bailey - "Web"

It is quite clear from the answers that the most favourable method of discovering music is the web and most notably YouTube. With this in mind, the digipak we create will be digitally based while the music video will be uploaded to YouTube.

5. What's your favourite music genre?

• Becky Boyfield - "Indie or Alternative"
• Jessica Shea - "Mostly pop, a bit of rock as well"
• Mrs Conley - "Rock and a bit pop"
• Georgina Stevens - "Indie"
• Callum Thompson - "Classic Rock"
• Miss Yemc - "Dance Music, electronic and indie a little bit"
• Kuziva Mutisi - "R&B"
• Aaron Bailey - "Indie"

The range of answers highlights the variety of people questioned by us however the indie genre was mentioned by three different people suggesting its growth in interest in recent times.